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Displaying 2 articles of 2 total result(s).
Original Article

Religiosity Towards Ar-Rahnu Customer Retention: The Moderating Role Of Awareness

Raja Rizal Iskandar Raja Hisham
,
Yusriza Helwany Mt Yusuf
,
Wan Aishah Wan Mohd Nowalid

Keywords: Ar-Rahnu, awareness, customer retention, religiosity

Article no: 13

Pages 151-161

Doi: 10.15405/epsbs.2024.05.13

>View as HTML >Abstract >Download PDF
Original Article

Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y

Mafuzah Mohamad
,
Zuraini Abdullah Zawawi
,
Wan Noordiana Wan Hanafi

Keywords: Customer satisfaction, customer retention, partial least square

Article no: 85

Pages 811-819

Doi: 10.15405/epsbs.2018.07.02.85

>View as HTML >Abstract >Download PDF

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